What’s In A Name
![](https://www.myoddsock.com/wp-content/uploads/2019/07/Car.png)
A product’s name is everything.
It can fuel its success or drown its failure.
That’s why companies spend oodles of money on research and product development to get a name juuuuust right.
They gather focus groups. They nudge & nitpick for impressions, thoughts & motivations. They pour over test market results to learn what consumers want, what they prefer or what they can’t stand.
![](https://www.myoddsock.com/wp-content/uploads/2019/07/go-Gurt.png)
All in hopes to create a compelling product name, like Go-Gurt.
I am fascinated with product names. Especially when it comes to those of prescription drugs and automobiles. Two entirely different products–but in some instances, a close similarity in names. You see there is a whole CVS Pharmacy full of prescription drugs…as well as a whole fleet of vehicles whose names end in the letter “a.”
For example:
Would you drive an Oldsmobile Brilinta? Or take Bravada as a blood thinner? Let’s hope not as Bravada is the car while Brilinta is the blood thinner. (Both overpriced I’m sure!)
![](https://www.myoddsock.com/wp-content/uploads/2019/07/GMC.png)
Does GMC make the Allegra? Or the Acadia?
Choose the popular Subaru model:
A) Tribeca
B) Truvada
You treat MS with Gilenta but you drive to MS in a Fiesta.
For sleeplessness, a doctor may prescribe:
A) Lumina
B) Lunesta
![](https://www.myoddsock.com/wp-content/uploads/2019/07/Car.jpg)
Which Buick gets better gas mileage?
A) Terraza
B) Tremfya
You can drive two and take one for depression. Which is what?
A) Cressida
B) Celexa
C) Corolla
![](https://www.myoddsock.com/wp-content/uploads/2019/07/Solesta-logo.png)
Hyundai produces the Sonata.
Oceana Therapeutics makes Solesta.
Finally, I am out of here.
Which one is my get-away car?
A) Humira
B) Brilinta
C) Spiriva
D) Otezla
E) Integra
F) Abreva
2 Replies to “What’s In A Name”
Point to ponder…… why don’t these drugs start with the letter ” Z” ?
Xanax
Xarelto
Was the focus group held in Florida? 🙂
Margaret,
Very funny! You are right-on about the Florida thing…what do they put in the water down there?