Our roads are filled with on-the-go SUV’s and work-duty trucks. Inside are active drivers & families busy with jobs, chores and adventurous plans. The brand names of these vehicles are the best. They convey boundless energy and beautiful journeys behind majestic nameplates of grand nature! Look there!…It’s a Kia Sedona. I see …
I just don’t get it. I worked in advertising, media, marketing for over twenty years and I still don’t understand. During the holiday season car companies seem to come out by the fleet-load to sell product. You can’t watch television for ten minutes without a car commercial for Chevy, Ford, Kia, Toyota, Mercedes Benz, …
A product’s name is everything. It can fuel its success or drown its failure. That’s why companies spend oodles of money on research and product development to get a name juuuuust right. They gather focus groups. They nudge & nitpick for impressions, thoughts & motivations. They pour over test market results to learn what …
