Tag: Buick

Driving Me (Christmas) Crazy

Driving Me (Christmas) Crazy

  I just don’t get it. I worked in advertising, media, marketing for over twenty years and I still don’t understand. During the holiday season car companies seem to come out by the fleet-load to sell product. You can’t watch television for ten minutes without a car commercial for Chevy, Ford, Kia, Toyota, Mercedes Benz, …

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What’s In A Name

What’s In A Name

  A product’s name is everything. It can fuel its success or drown its failure. That’s why companies spend oodles of money on research and product development to get a name juuuuust right. They gather focus groups.  They  nudge & nitpick for impressions, thoughts & motivations.  They pour over test market results to learn what …

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