A logo is the life blood of an entity. An instant identifier to the audience of who and what. It must set you apart from the rest. And become as recognizable as letters on an eye chart. Correct me if I am wrong but who doesn’t know the Nike swoosh or McDonald’s golden arches? …
“How soft have we become?” I ask myself examining the toilet paper just purchased from the store. We seem obsessed with terms like soft, plush, cushiony, comfy & delicate when it comes to our backside. Like we’ve been using asbestos all these years & we want to change it up. It is amazing …
Promotional giveaway items, knicknacks, doodads, whatnots, thingamajigs. The items have changed through the years. Kind of like a geologic time scale of gimcrack whatchamacallits. Anything with enough room to cram a company logo. Pencils. Pens. Matches. Ashtrays. Jar openers. Umbrellas. Chip clips. Note pads. Pill boxes. …
Comfortable and friendly. That’s how it feels when you know someone on a first name basis. Formality has been erased and familiarity steps in as a welcome replacement. In the business world, a first name basis has long been known to be a key to success. Customers are more at ease when …
At My Odd Sock, we live for the silly. We loathe for the ridiculous. And when it comes to advertising, we consumers get more than our bloated share of the stupid. But that’s why I’m here (you can thank me later), to point out the absurd, snicker at the amusing and gag …
I found this selfie on my camera, so why not poke some fun at it. Enjoy! And be sure to add your own jab with a comment. (Don’t worry, you won’t damage my self-image any worse than it already is.) NBC is getting 4.5 mill …
Crafty deception. Seductive half-truths. Outright misnomers. No, it’s not the banter between our elected officials and the public. I’m referring to the misleading statements found in advertising. Consumer Reports noted the top advertising terms you should NOT take for granted. They are: Satisfaction Guaranteed. Buyer beware because this means different things to each company. While …
Good morning students. Today’s lesson is “Advertising.” You should advertise with intent. Your ad and/or commercial should cultivate an urgency in the consumer. “I must have this product!” “I need this service!” “I gotta try it!” And the message should then motivate the target audience with a call to action. At least that’s the way …
I may have been away, but that doesn’t mean absurdity ceases to exist. It’s an ongoing thing. And quite irresistible to boot. Here are just a few examples I have found recently….. Starting Your Day The Woodchuck Way. The box of Kashi Go Lean cereal touts it being made of “Naturally Sweetened Fiber Twigs.” Mmm, sounds delicious …
Some days I wrack my lesion-filled brain for a subject to write about here at My Odd Sock. And other times, inspiration falls right into your lap! Like it did recently as I was looking through one of those value flyer’s one gets in the mail. There before my mono-browed eyes, was …
