First Name Basis

 

 

 

Comfortable and friendly.

That’s how it feels when you know someone on a first name basis.  Formality has been erased and familiarity steps in as a welcome replacement.

In the business world, a first name basis has long been known to be a key to success.  Customers are more at ease when they are able to put a person’s name to a service they need.

 

 

 

 

 

The first known advertisements used the first name technique to build business through customer relatability.

 

 

(Note–Og’s later became “GoodEpoch” which later become known as “Goodyear”, a name familiar to those today.)

 

 

 

 

Throughout history, countless business owners & entrepreneurs have used their first name to great success.

 

 

 

 

 

 

 

 

 

 

 

I wanted to see if the first name basis philosophy was still popular in today’s market, so I let my fingers do the walking to discover countless new business friends!

 

 

 

 

 

I had furnace problems, so I called my pal, Ron!

 

 

 

 

 

To get my car looking good, I’ll visit Walt.

 

 

 

 

 

 

 

And if Walt can’t fix it, I’ll junk my car with help from Chuck.

 

 

 

 

 

 

 

 

Sprucing up for the party, Carl paved my driveway.

 

Looking good, C-man!

 

 

 

 

 

 

I hired Cathy to cater the big blowout!

 

 

 

 

 

 

 

 

Unfortunately, Cathy’s pork was slightly undercooked.

 

All the guests got sick—VIOLENTLY sick.

 

So I had to call Brad…..

 

 

 

 

 

And Roger.

 

 

 

 

 

 

 

And Tom.

 

 

 

 

 

 

 

 

 

After all that, Ron called to say my payment didn’t clear.

Ron sued.

He won.

And I ended up in jail…..

 

 

 

…..thankful that Big Bob was there to make bail.