A Situation Situation

A Situation Situation


Breaking Ridiculous News:




The retailer Abercrombie & Fitch has offered to pay cast members of the TV show “Jersey Shore” to stop wearing clothes carrying their brand.




Mike "The Situation" Sorrentino
Mike "The Situation" Sorrentino


In the news release, the popular clothier stated its concern of having Mike “The Situation” Sorrentino wearing its products could cause “significant damage” to the company image.



What “damage” to the company image?  A company made famous by ads with shirtless guys…is offended by a dude who goes shirtless?

From so many shirtless ads, I assumed Abercrombie only sold PANTS—very saggy, unbuttoned pants!

Heck, I’ve seen kids on Spring Break wearing more clothes than models in an A&F ad!

And the stores are so dark & mysterious–some head shops have brighter family appeal!



Abercrombie said a connection to The Situation goes against the “aspirational nature” of its brand.  (What aspirations, to be a male dancer?)…and may be “distressing” to customers.

Google image Abercrombie & Fitch and you’ll see some examples of A&F ads that are “disturbing!”



Here are just a couple ads that turn my stomach…















To resolve the Situation situation, the company has offered Mike Sorrentino & the cast a “substantial payment” to wear something else. 

But what will that be?  Maybe a sleeveless flannel shirt?  Look out Larry the Cable Guy and retailer Tractor Supply Company…there’s a new hick in town!


5 Replies to “A Situation Situation”

  1. I heard an older actor on TV refer to himself as “The Constipation”. I bet some of us can relate……:)

  2. Thanks for a interesting posting. Humor is becoming less seen yet still more necessary to indulge in.