Tag: Solesta

What’s In A Name

What’s In A Name

  A product’s name is everything. It can fuel its success or drown its failure. That’s why companies spend oodles of money on research and product development to get a name juuuuust right. They gather focus groups.  They  nudge & nitpick for impressions, thoughts & motivations.  They pour over test market results to learn what …

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Making it official.