Tag: GMC

Driving Me (Christmas) Crazy

Driving Me (Christmas) Crazy

  I just don’t get it. I worked in advertising, media, marketing for over twenty years and I still don’t understand. During the holiday season car companies seem to come out by the fleet-load to sell product. You can’t watch television for ten minutes without a car commercial for Chevy, Ford, Kia, Toyota, Mercedes Benz, …

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What’s In A Name

What’s In A Name

  A product’s name is everything. It can fuel its success or drown its failure. That’s why companies spend oodles of money on research and product development to get a name juuuuust right. They gather focus groups.  They  nudge & nitpick for impressions, thoughts & motivations.  They pour over test market results to learn what …

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Dude, Where’s My Small Car?

Dude, Where’s My Small Car?

  2018 has not been kind to the small car. Back in April, Ford announced plans to eliminate all models except for the Mustang, SUVs & trucks. Just last week General Motors did the same. Chrysler shut down the Dodge Dart.  While, VW will sqwish the Beetle come next year.   All this news crams …

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