First Name Basis

First Name Basis

 

 

Mow mow mow your lawn.
Mow mow mow your lawn.

 

Comfortable and friendly.

That’s how it feels when you know someone on a first name basis.  Formality has been erased and familiarity steps in as a welcome replacement.

In the business world, a first name basis has long been known to be a key to success.  Customers are more at ease when they are able to put a person’s name to a service they need.

 

 

 

Prehistoric ride.
Prehistoric ride.

 

 

The first known advertisements used the first name technique to build business through customer relatability.

 

 

(Note–Og’s later became “GoodEpoch” which later become known as “Goodyear”, a name familiar to those today.)

 

 

 

Early car ad.
Early car ad.

 

Throughout history, countless business owners & entrepreneurs have used their first name to great success.

 

 

 

 

 

What's dial up?
What’s dial up?

 

 

 

 

 

 

I wanted to see if the first name basis philosophy was still popular in today’s market, so I let my fingers do the walking to discover countless new business friends!

 

 

 

Ron, I need help!
Ron, I need help!

 

 

I had furnace problems, so I called my pal, Ron!

 

 

 

Need lots of bodywork!
Need lots of bodywork!

 

 

To get my car looking good, I’ll visit Walt.

 

 

 

 

 

Chuck it, Chuck.
Chuck it, Chuck.

 

 

And if Walt can’t fix it, I’ll junk my car with help from Chuck.

 

 

 

 

 

 

Get it looking good, Carl.
Get it looking good, Carl.

 

 

Sprucing up for the party, Carl paved my driveway.

 

Looking good, C-man!

 

 

 

 

Good eats!
Good eats!

 

 

I hired Cathy to cater the big blowout!

 

 

 

 

 

 

Bring your haz-mat suits.
Bring your haz-mat suits.

 

 

Unfortunately, Cathy’s pork was slightly undercooked.

 

All the guests got sick—VIOLENTLY sick.

 

So I had to call Brad…..

 

 

 

Clean up in aisle one.
Clean up in aisle one.

 

 

And Roger.

 

 

 

 

 

Porta-pots with love.
Porta-pots with love.

 

 

And Tom.

 

 

 

 

 

 

 

What?  My credit is fine!
What? My credit is fine!

 

 

After all that, Ron called to say my payment didn’t clear.

Ron sued.

He won.

And I ended up in jail…..

 

Get me outta here!
Get me outta here!

 

 

…..thankful that Big Bob was there to make bail.

 

 

 

 

 

 

 

sock

 

 

 

 

 

 

 

3 Replies to “First Name Basis”

  1. I have a friend who owns “Abe’s Used Cars”. His name is “George”. Years ago I asked him why he used the name “Abe”, when his name is “George”. He said so his business is located higher alphabetically in the phone directory…….true story

  2. Funny you should mention that….my friend George aka Abe’s last name is “Wise”!!……also true

Making it official.